Brand Marketing Manager

General Purpose

The Brand Marketing Manager is to lead, plan, and execute the marketing direction for discrete brands and their products within the organization. Key duties/responsibilities of Brand Marketing Manager:


  • Drive product brand activities and initiatives
  • Brand and product marketing strategy and launch strategy development, coordination and execution (including PR planning)
  • Messaging strategy development (by audience, LOB, markets)
  • Lead brand strategy by ensuring it aligns with company vision and promise. Drive strategic changes in brand position as it evolves
  • Create and lead marketing plans leveraging resources of Media+Marketing, PR and B2B and B2C marketing teams
  • Brand and product identity development and brand guidelines development/maintenance in conjunction with the company CEO and Product Managers
  • Brand architecture and product naming strategy, provide input into product naming in conjunction with cross functional inputs
  • Maintain brand integrity and compliance across product lines, marketing materials and all other internal and external communication as it pertains to our brands
  • Be the product and brand evangelist both internally and externally
  • Collaborate with a wide variety of functional areas such as sales, other brand marketing managers, creative, design, products teams, PR, and operations to execute specific marketing plans
  • Website and content strategy input for your brand and product segment
  • Coordinate management of content for external web sites and messaging support for external sites
  • Engage with Head of Marketing and the CEO on overall brand product strategy
  • Set and track brand health metrics and drive the development of brand tracking across business
  • Oversee the overall marketing planning calendar
  • Special brand and communications projects
  • Monitor competitive activities and strategic response to market movements
  • Lead brand and corporate marketing presentations at key sales, trade shows, events, marketing corporate presentations as necessary

Education and Experience

  • Business or media technology marketing-related degree or equivalent professional experience
  • Experience in all aspects of developing and maintaining marketing strategies
  • Technical and product marketing skills
  • Proven experience in customer and market research
  • Relevant product and industry knowledge
  • Experience with relevant products and media and music technologies
  • Experience in music technology, professional audio, DJ technology, digital audio, music production and post production, and sound design
  • Experience in professional audio and digital musical instrument retail and sales a plus

Key Competencies

  • Domain/Subject matter expert in their brand product segment
  • Critical & creative thinker
  • Must own the brand’s product segment and all activities with their brand through coordination with head of marketing
  • Industry contacts in the brand segment/space
  • Product evangelist
  • Ability to work and coordinate with multi-disciplined teams
  • Ability to take direction and convert to action and success
  • Excellent written and verbal communication skills
  • Organization and planning
  • Problem analysis and problem-solving
  • Team-leadership
  • Formal presentation skills
  • Persuasiveness
  • Adaptability
  • Innovation
  • Judgment
  • Decision-making
  • Stress tolerance
  • Collaboration

This position is based in our Cumberland, RI headquarters.


We offer a competitive salary plus benefits including medical, dental, vision, 401(k) and more.

Send resume and cover letter to .(JavaScript must be enabled to view this email address)